With as much value Coverings provides free of charge, we don't think it will be a tough sell. In case you need to do some light arm-twisting, here's a letter template with all the reasons you belong at Coverings.
After Coverings - Sample Trip Report
When you return from Coverings, use this trip report to show your boss all the new business contacts you have made, how much you have learned, and how it all can be applied in your business. Your chances of coming back to another Coverings show will greatly increase and your boss will probably want to join you!