Largest Global Tile & Stone Exposition in North America Gears Up for Mega Show
(ALEXANDRIA, VA — AUGUST 4, 2014) Coverings, the largest global tile & stone exhibition in North America, will bring its spectacular array of products, conference programming, and many show floor features — all for FREE — to Orlando, Florida in 2015. With more than a dozen successful shows in the Orlando area, next year is anticipated to be the largest show since 2009, with an overall increase in both square footage and number of exhibitors. In total, the 2015 show is projected to have 23,000 attendees and 1,000 exhibitors across 400,000 net square feet of exhibit space. Coverings will be held April 14-17, 2015 at the Orange County Convention Center.
“We’re really excited for what we anticipate will be one of the most impressive shows yet,” said Karin Fendrich, Coverings show director. “At Coverings 2014, we had the highest re-sign rate in the history of the show, with more exhibitors committing to space onsite for the next year’s show than ever before. We feel this signifies a renewed confidence and revitalization of the tile and stone industry and that Coverings continues to provide valuable opportunities to its stakeholders.”
What’s more, Coverings 2015 has revealed an attractive new logo and creative campaign that communicates the breadth and depth that the show offers each year to more than 20,000 attendees. The show’s website, marketing and advertising materials will showcase the new design concept.
Developed in partnership with Giona Maiarelli, creative director of Maiarelli Studio, the new creative features a series of overlapping, colorful square frames — a nod to the traditional shape of tile — that focus on people. Coverings’ new logo form features a slimmer font, intended to communicate the show’s sophistication and value for its audiences, particularly the architecture and design communities.
“Coverings represents an important community of colleagues, clients and friends, and the design spotlights this as a critical foundation of the show,” Maiarelli said.
To learn more about Coverings and see its new look, visit coverings.com.
Coverings Social Media
Twitter: @Coverings, #Coverings2015
Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 35 countries and is the stage for introducing some of the most innovative tile and stone products in the world.
The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 80 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.
Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by National Trade Productions.
Coverings 2015 takes place April 14-17 at the Orange County Convention Center in Orlando, Florida. For more information, visit coverings.com or contact National Trade Productions, Coverings Show Management, 703-706-8257.