Tune In: Behind the Surface Podcast

Podcast Studio Recordings Image Blog COV22

The new Podcast Studio at Coverings 2022 featured a robust lineup of tile & stone industry podcasters who recorded new episodes right on the show floor. Attendees were able to listen in live onsite, and you can tune in now to hear the final and tenth episode from the International Surface Fabricators Association (ISFA) that was created at Coverings 2022.

Behind the Surface Podcast
Coloring Book to Masterpiece: Recorded Live at Coverings 2022
Host: Nancy Busch, ISFA
Guests: Frank Sciarrino, Quote Countertops/Granite Gold

Creating a positive, engaging consumer experience is vital in today’s highly competitive market. Consumer experience is the number one driver in their purchase decision. Having the right software and sales process in place to capture the emotional attention of your consumer from the start will lead to an overall better experience for all, providing more opportunities to add value for your consumer and increasing your profit. The process is not one-size-fits-all, only you can determine what’s best for your business!

Thank you for following along as we shared and celebrated the talented podcasters who produced amazing content at Coverings. To view all the podcasts in one spot, please view the Coverings Podcast Studio page.


About ISFA’s Behind the Surface Podcast:
ISFA’s Behind the Surface Podcast features business and management strategies, advancements in technology and tooling as well as other relevant topics. With each episode, Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies and gathering insights from leading industry experts.