Share
Bring Coverings to your professional community.
The Coverings Ambassador Program brings together passionate professionals from across the tile and stone industry who share their expertise, experiences, and enthusiasm for Coverings with their communities.
Ambassadors share the Coverings experience, connect their communities, and help bring the tile and stone industry together.
Bring Coverings to your professional community.
Build relationships across the tile and stone industry.
Share discoveries, trends, and experiences from the show.
Give the industry a unique before, during, and after the show.
Lais Luz of Luz Concept’s was recognized as the top-performing Coverings Ambassador for 2025. Through her passion for surfaces, industry education, and authentic connection with her professional community, Lais demonstrates what the Coverings Ambassador Program is all about.
Our Ambassadors include designers, architects, contractors, installers, distributors, educators, creatives, manufacturers, and other industry professionals.
Interested in becoming a Coverings Ambassador but not sure where to start? Our FAQs break down everything from responsibilities to benefits, giving you a clear understanding of the program.
Quick answers about joining and participating in the Coverings Ambassador Program.
Coverings Ambassadors are individuals who help us spread the word about Coverings 2027, taking place April 6 – April 9 in Orlando.
Anyone who has been to at least one Coverings show, regularly works with ceramic tile and/or natural stone, is based in the U.S. or Canada, conducts themselves in a professional manner, and is enthusiastic about Coverings. They are likely experts or authorities within their respective field (i.e. tile/stone distribution, retail, or installation, stone fabrication, architecture/design, building, etc.) and present no conflict of interest within their company or other brands they may work with by becoming a Coverings Ambassador.
Complete and submit this easy and short Coverings Ambassador application. We will then review your application and let you know within 5 business days if you’ve been accepted into the program.
No! We value any perspective and unique voice, no matter the number of followers.
Coverings Ambassadors can promote the show in whatever way is best for them, be it a simple email message or phone call to industry friends, social media post, or just talking about the show when out on a job site or in a regular conversation. We will provide Coverings Ambassadors with suggested graphics and copy they can use when promoting the show, but they should be authentic, share their own honest stories and opinions, and can create their own creative assets and copy if they wish.
Using the show’s tag #Coverings2027 on social media is strongly recommended so we can reshare their content. And, of course, using the personalized promo code is a must in order to receive incentives. The more they spread the word about Coverings 2027, the better but we recommend starting at least once a month leading up to Coverings in Orlando.
If interested, Coverings can send out an email on behalf of the Ambassador to our own internal lists. For more information, contact Toni Clair at [email protected] or 571-400-2090.
For any questions or comments related to the Coverings Ambassador program, please contact Toni Clair at [email protected] or 571-400-2090.
Of course! Please view the Coverings Ambassador Program Terms & Conditions here.