Tune In: Behind the Surface Podcast, Presented by ISFA


The Podcast Studio was back by popular demand for Coverings 2023! Featuring a robust lineup of tile & stone industry podcasters, episodes were recorded live onsite. Attendees were able to listen in live onsite, and you can tune in now to hear two episodes from Behind the Surface that were recorded at Coverings 2023.  

Behind the Surface
How to Build a Sales Engine to Drive Business
Host: Nancy Busch

Join Nancy as she chats with Justin Shaw, founder of Stone Fabricator Elite, a business development and sales support agency that specializes in helping fabricators grow their businesses with proven systems, solutions and strategies. Justin will share his expertise and insights on how to keep your pipeline full of quality opportunities and rapidly increase sales in both trade and consumer channels.

Behind the Surface
Staying Power: Adhesives for Manufactured Surfaces
Host: Nancy Busch

In this episode of Behind the Surface, Bradley Tuck, technical sales representative for Integra Adhesives, joins Nancy Busch to discuss adhesives for manufactured surfaces. In this podcast, you’ll learn about application best practices, sticky sinks, color matching, and how to prevent mishaps and mistakes. Tune in to hear about all the latest developments on the adhesive front and pick up a few tricks of the trade that can save you time and money!

Thank you for following along as we shared and celebrated the talented podcasters who produced amazing content at Coverings. To view all the podcasts in one spot, please view the Coverings Podcast Studio page.

About Behind the Surface Podcast:

With each episode, Behind the Surface inspires fabricators to take their business to the next level by addressing challenges, sharing strategies, and gathering insights from leading industry experts.

From standard operating procedures to email marketing, ISFA brings in special guests and elevates the potential for you to find success in all areas of your business.