(LAS VEGAS, NV—MAY 2, 2014) Captivating attendees with show-stopping booth displays and inspiring products, four exhibitors were honored with Coverings’ annual Best Booth Awards on the third day of the show at the Las Vegas Convention Center.
Florim, a perennial favorite known for its innovation and extensive product lines, took the Overall Best in Show award with its outstanding interpretation of an Italian outdoor villa designed by Paolo Porta. The structure, designed to reflect Florim’s headquarters, was designed using recycled materials and low-VOC paints, to reflect the company’s commitment to providing sustainable materials. Showcasing its four brands throughout, the villa guided visitors along a grassy path with its new ultra-thick tiles from Flogress that mimic stone pavers. Hidden inside, the brands intersected with a beautiful showcase of bathroom and living room vignettes, revealing the breadth of possibilities available. From Calcutta marble to rustic wood-inspired planks and colorfully printed distressed tiles, each vignette offered a sophisticated look for a variety of design aesthetics. The Florim booth also showcased its products manufactured in the U.S. with an area inspired by the warmth and beauty of wood and stone looks, highlighting its new line of colorful, distressed wood-look planks called Charleston in a living room vignette.
First-time exhibitor, Torrecid, earned a Best Booth ribbon for its creative design, inspired by a social club, with both indoor and outdoor spaces. Creating a relaxing, serene environment, the company considered its booth an ode to ceramic tile, showcasing the infinite design possibilities. From wood-planked flooring to cement-inspired ventilated facades, the outdoor walkway conveyed the strength and flexibility of the brand’s ceramic lines. Moving into the bathroom vignette, Torrecid’s beauty and design prowess shined, revealing its first translucent porcelain offering and a number of stunning products mimicking the look of marble, industrial materials and intricately decorated tiles.
“Ceramic is beauty… Ceramic is powerful,” said Torrecid CEO Federico Michavila Heras. “Designers and architects need to see the difference to create a new ambience and we need to fuel that.”
Another Coverings newcomer to earn a Best Booth ribbon was Atem, Ukrain’s largest tile manufacturer that stunned attendees with its booth — a visually stunning display of its new line of porcelain and ceramic tile inspired by the culture and vitality of Spain. The open, plaza-like booth was meant to invite attendees in and fuel business conversations. Completely covered by Atem’s new Spain collection, a series of black and white digital images with red accents featuring wine, food, fashion, culture, iconic locations and children, overlaid on tile and finished with a textured glaze the open format commanded attention. Accompanied with bold red and black acrylic tables and stools, the booth created an exciting environment for Atem to meet with its first American buyers.
Representing the small, but striking this year was Colorker, a Spanish manufacturer and longtime Coverings exhibitor that redesigned its booth to reflect the company’s new marketing campaign called “Imagine Tile.” The booth wooed and welcomed visitors with an angular, architectural approach that featured its popular line of high-end, polished, marbleized tile in the reception area called Invictus. Dividing the booth’s interior were five new product lines available in the U.S. market including wood and stone-inspired flooring and wall tiles in a relaxed and comfortable setting.
To download high-res images of the Best Booths, click here.
# # #
Coverings Social Media
Twitter: @Coverings, #Coverings2014
In 2014, Coverings celebrates its 25th Anniversary as the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 35 countries and is the stage for introducing some of the most innovative tile and stone products in the world.
The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 80 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge.
Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.
Sponsors of the show are The Ceramic Tile Distributors Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and Tile Council of North America (TCNA). The show is managed by National Trade Productions.
Coverings 2014 takes place April 29—May 2 at the Las Vegas Convention Center, with the education programming beginning on April 28. For more information, visit coverings.com or contact National Trade Productions, Coverings Show Management, 703-683-8500.