“Atlas of Italian Ceramics” Premiers February 23rd

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Author: Ceramics Of Italy

Italy has always been at the forefront of creative and technological innovations. Italian architects and designers, in particular, have consistently pushed the boundaries of the built environment by developing new and innovative practices along with groundbreaking designs that are celebrated for their ingenuity around the world. For more than 70 years, the Italian ceramic industry has been a powerhouse behind the development and creative insight that has shaped the architecture and design industry into what it is today.

To demonstrate this, Ceramics Of Italy is launching a new initiative that will explore the beauty, creativity, and rich history behind the Italian ceramic industry and its talented manufacturers. This initiative, which is the latest chapter in the industry’s Mater Ceramica research project, is “Atlas of Italian Ceramics” – a short film edited by Francesca Molteni. Named after the corresponding publication by architectural historian Fulvio Irace, the film draws a visual map of the industry’s evolution, creative growth, and technological advancements from the post-war period until present day.

The film will premiere on National Tile Day (February 23rd) at 10am EST on the Ceramics Of Italy Facebook page (@CeramicsOfItalyNA) during a live event called “The Italian Way – Stories of Heritage, Brands, and Marketing.” Along with the film, this virtual event will feature presentations by two historic companies in the Italian ceramic sector – Marca Corona and Ceramica Francesco De Maio – and interviews with design industry figures, including Andrea Cancellato (former director of the Triennale Museum), Maria Canella (lecturer at the University of Milan), and architectural historian Fulvio Irace.