These days, seemingly anyone with Internet access can make informed decisions and develop pointed opinions about even the most particular matter. Thus, for architects, designers and manufacturers alike, having an online presence is more important than ever. It is becoming increasingly apparent that preaching to an insular crowd through niche print publications can no longer stand on its own. Instead, the Internet is connecting architecture firms to consumers and clients in ways that were never before possible.
Firms like Brooklyn-based Interboro Partners and international practice JDS / Julien De Smedt Architects are breathing new life into the industry by using the Internet to bring the stories and the inspiration behind architecture and design to the surface. Their consumer-facing websites use strong imagery and intuitive design to invite exploration. Frequently updated news feeds and ‘diaries’ stream alongside lists of recently realized and upcoming projects. Through Twitter and Facebook, architects are facilitating new dialogues with a significantly broader audience. Moreover, they are expanding the scope of architecture beyond just buildings.
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