(ARLINGTON, VA—December 19, 2016) Coverings, the largest global tile & stone exhibition in North America, has announced plans to enhance the 2017 show experience with a variety of new activations and experiences. The new elements—which include guided audio tours, a NASCAR Racing Experience, and a reinvigorated social media lounge—seek to enhance the show by allowing attendees opportunities to further interact, explore, and engage. Coverings will be held April 4-7, 2017, at the Orange County Convention Center in Orlando, FL.
“We are building on the show’s strengths and adding new aspects that make the show an incredible experience for today’s industry professionals,” said Jennifer Hoff, president of Taffy Event Strategies. “Beyond the immense show floor and robust conference program, these special components further make Coverings a draw for thousands of architects, designers, builders, remodelers, fabricators, installers, retailers, and distributors.”
Show attendees will have the opportunity to receive a guided audio tour via the official Coverings mobile application. The pre-recorded tour provides attendees with insights into booths and pavilions, extending a thorough introduction to the show floor. With each tour operated through one’s mobile phone, attendees have the ability to move the tour at their own pace, or break up the tour across several days.
Also revving up the show floor: a NASCAR Racing Experience providing attendees the opportunity to find out what it’s like to be a NASCAR driver. Racers with the fastest simulator times each day will win two tickets to the NASCAR events of their choice.
What’s more, the social media lounge is getting refreshed as Coverings Connect. The space allows attendees to relax, charge personal devices, and network. Coverings Connect will present a series of educational seminars, called “Byte” sessions that have a digital focus. Additionally, from 4-5:30 p.m. every afternoon, a bar will be located in Coverings Connect, offering a happy hour for attendees to enjoy a beverage and make new connections.
To learn more about Coverings events and experiences, visit www.coverings.com/showfeatures.
Coverings Social Media
Twitter: @Coverings, #Coverings2017
Google +: google.com/+Coverings
Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 40 countries and is the stage for introducing some of the most innovative tile and stone products in the world.
The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 75 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.
Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by Taffy Event Strategies, LLC.
Coverings 2017 takes place April 4-7 at the Orange County Convention Center, Orlando, FL. For more information, visit coverings.com or contact Taffy Events, Coverings Show Management, 703-539-5504.