Workforce & Profits

The Workforce & Profits sessions at Coverings 2021 will help you discover new and successful business practices and tactics to better grow and manage your workforce. Whether you are a distributor, retailer, installer or designer, you need real take-aways, practical labor solutions and techniques for maximizing bottom-line profits. Because everyone can benefit from smart business solutions.


Can't-Miss Workforce & Profits Sessions at Coverings 2021

Coverings’ education keeps attendees current in today’s highly competitive marketplace, with many offering CEUs. Join us for these exciting NEW sessions at Coverings 2021.  

Recognize the Problem – Identifying Sales & Marketing Misalignment

Does your sales team frequently complain about “low quality” leads, despite an increase in ad spend and marketing budget? Are your ads, content, and emails getting less than optimal engagement? Do your marketing collateral and educational resources go unused by your sales team? Does your marketing and sales team operate independently much of the time? If you answered yes to even one of these questions, your sales and marketing teams may not be aligned. Attend this session to get your sales and marketing teams on the same page.

Managing a Family Business

Working in a family business can be a challenge. Why are some businesses successful, while others struggle? What are the best practices? Join a panel of stone professionals from three different family businesses as they share their experiences. Plan on joining this robust Q&A session at Coverings 2021.

Hard Surface Industry Town Hall

Prior to the COVID-19 pandemic, industry leaders had identified several key objectives that needed to be addressed in order to continue to grow and develop the market for hard surface products, including tile, natural stone, and wood flooring. Examples include addressing marketing campaigns from competitive products, a lack of trained and qualified labor market, and recruitment pathways to bring more people into the industry. COVID-19 created new challenges for our industry, but many of the issues facing us before the pandemic remain. Join association leaders and members for a town hall discussion that will take a fresh look at the challenges and opportunities that exist in the hard surface industry today.  

How to Increase Business Leads and Secure New Projects Through Material Bank

With the advent of shutdowns and cancellations last year, manufacturers and distributors were faced with identifying new opportunities to get their samples in the hands of potential customers. With the growth of e-commerce and changes in the way consumers shop and behave, many manufacturers and distributors have begun using Material Bank to develop leads and deliver samples. During this discussion, learn how several distributors are using Material Bank to generate leads and (hopefully) grow their business and the market for ceramic tile. Understand how the specifier community has benefited by collaborating with distributors through Material Bank.