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Green Builder Media Housing 2.0

Guest Blog Post By: Sara Gutterman, Chief Executive Officer, GREEN BUILDER MEDIA

Housing 2.0 at Coverings 2024 in Atlanta will help you understand how to take full advantage of the market’s growth trajectory while skillfully navigating the obstacles.

To address the vast opportunity stemming from the rapid transformation of building technologies and consumer demand, Green Builder Media has joined forces with industry luminary Sam Rashkin, former Department of Energy Chief Architect (considered the father of ENERGYSTAR), to offer Housing 2.0, a pioneering training and education program focused on disruption in the housing industry.

The curriculum has been designed to teach building professionals how to implement substantial cost savings for every new home built while successfully navigating the intense challenges that are plaguing our sector like labor shortages and soaring material prices.

Housing 2.0 empowers building professionals to design and construct higher performance, healthier, more sustainable homes at a fraction of the cost.

“Virtually every major industry in our economy has experienced massive disruption. Housing has been able to sit on the sidelines, but not any longer,” says Rashkin. “The disruption occurring now will remove the challenges that builders are facing with respect to labor issues, quality control, soaring lumber costs, material shortages, cycle time, performance risks, and sales struggles, enabling building professionals to deliver higher quality homes that optimize consumer satisfaction.”

On Tuesday, April 23, Green Builder Media and Rashkin will host a Housing 2.0 workshop at Coverings 2024, taking place at the Georgia World Congress Center. This session will provide essential sustainable design information to architects and designers, enabling them to optimize their businesses.

Housing 2.0 Opportunity

The session will cover:

  • Housing Disruption: Why the timing is great to evolve your business now
  • Optimizing Community
  • Optimizing Design
  • Optimizing Performance
  • Optimizing Quality
  • Optimizing Sales
  • How to apply all of this to your business!

Don’t miss this opportunity to future-proof your business!


To learn more about Housing 2.0, visit the Housing 2.0 microsite.