(ALEXANDRIA, VA – October 1, 2014) Coverings 2015, the largest global tile & stone exhibition in North America, has named Alena Capra its Industry Ambassador. In this newly created position, Capra will serve a critical role as a liaison to the local industries related to tile and stone as well as media. She will be sharing her tile and stone trend insights through media interviews and presentations at trade association events for builders, contractors, installers, distributors, as well as architects and designers, leading up to the show. Coverings 2015 will be held April 14-17, 2015 at the Orange County Convention Center in Orlando, Florida.
Capra brings more than 12 years of experience as a residential designer to the role, and is accredited through the National Kitchen and Bath Association as a Certified Kitchen Designer and Certified Bath Designer. Capra’s design expertise has been leveraged by various design shows around the country as a speaker and her work has been published in a several national and regional media outlets.
“Coverings has been an invaluable resource for me to learn about the latest tile and stone products, trends and practices — something that’s critical to my success as a designer,” said Capra. “I’m honored to work with such a prestigious industry event that is truly serving architects, designers, and other trade professionals, providing countless opportunities to understand the tile and stone landscape and ultimately boost their bottom line.”
Capra is intimately familiar with Coverings and its exhibitors, education and special programs as she was enlisted as a designer for the inaugural Installation Design Showcase at Coverings 2010. Since then she has continued to expand her role with the event.
“Alena is not only a talented designer, but she truly understands the value of Coverings,” said Karin Fendrich, Coverings Show Director. “This new role is a highly anticipated addition for Coverings, and we’re thrilled to have her advocate the show to the regional community and be an expert resource for media on tile and stone trends.”
In addition to her professional presentations and media interviews, Capra will provide her expertise online, with posts for the Coverings blog and her social channels using #Coverings2015 on Twitter (@AlenaCapra), Instagram (@AlenaCapraDesign), as well as on Facebook and Pinterest. Coverings also will be highlighting Capra’s insights through its own social media channels.
Coverings Social Media
Twitter: @Coverings, #Coverings2015
Google +: google.com/+Coverings
Coverings is the largest and most important ceramic tile and natural stone trade fair and expo in the United States. It features exhibitors from more than 35 countries and is the stage for introducing some of the most innovative tile and stone products in the world.
The exposition serves as a valuable resource for continuing education for all segments of the industry, with more than 80 informative, accredited seminars and live demonstration sessions throughout the show, all free of charge. Coverings attracts thousands of distributors, retailers, fabricators, contractors, specifiers, architectural and design professionals, builders and real estate developers, as well as journalists and bloggers who cover this vital and dynamic industry.
Sponsors of the show are The Ceramic Tile Distributor Association (CTDA), Tile of Spain/Spanish Ceramic Tile Manufacturer’s Association (ASCER), Ceramics of Italy/Confindustria Ceramica, National Tile Contractors Association (NTCA) and the Tile Council of North America (TCNA). The show is managed by National Trade Productions.
Coverings 2015 takes place April 14-17 at the Orange County Convention Center in Orlando, Florida. For more information, visit coverings.com or contact National Trade Productions, Coverings Show Management, 703-706-8257.